what are advertisers doing to get your data and information

Data collection and use

Google provides translated versions of our Help Middle as a convenience, though they are non meant to modify the content of our policies. The English version is the official language nosotros use to enforce our policies. To view this article in a different language, use the linguistic communication dropdown at the lesser of the page.

Beneath are some examples of what to avoid in your ads. Larn about what happens if you lot violate our policies.

Violations of the policies below volition non lead to firsthand account suspension without prior warning. A warning volition be issued, at least vii days, prior to whatever suspension of your account. Learn more nearly suspended accounts.

Inadequate data security

The following is non allowed:

Failing to use appropriate security measures for the type of information beingness collected based on relevant manufacture standards

Examples (not-exhaustive): Collecting numbers for credit or debit cards, bank and investment accounts, wire transfers, national identity, tax ID, pension, healthcare, driver's license, or social security numbers over an unsecured page that is non SSL (Secure Sockets Layer) protected and without a valid SSL document

Troubleshooter: Inadequate information security

1. Fix the advertizing's destination. Either cease collecting personal information from users or collect that personal information through a secure SSL server to keep it safe.
   • Option 1: Employ a secure server.
     Use a secure processing server (chosen SSL) when collecting personal information. With SSL, your webpage URL will appear with https:// instead of http://. Learn how to set up SSL on your site.
   • Option 2: Don't collect user information.
     Change your website or app so that it doesn't ask for personal information when users access your content.

2. Edit the ad. This will resubmit the ad and its destination for review.

   About ads are reviewed within ane concern day, though some tin can take longer if they need a more complex review.

Unacceptable information sharing

The following is non allowed:

Sharing personally identifiable information (PII) with Google through remarketing tags, conversion tracking tags, or through whatever product data feeds that might be associated with ads

Example (non-exhaustive): Sharing user's e-mail addresses through URLs that accept remarketing tags

Note: This requirement does non apply to Google Ads services subject to the Google Ads Data Processing Terms. (Enhanced Conversions, Google Ads Client Match, Google Ads Store sales, Google Ads Store sales (direct upload))

Troubleshooter: Unacceptable information sharing

1. Identify the source. Utilise the breach discover e-mail provided by Google to identify which URLs are violating the policy. Often, PII is accidentally included in URLs that are passed to Google from web forms, login pages, and custom email marketing entrada parameters.
2. Remove PII in shared data. Update your systems so that PII is non included in URLs. Beneath are the nigh common methods for removing PII from URLs.

   Web forms: HTML forms should be submitted with the POST protocol. If the GET protocol is used, the parameters of the form will end up as office of the URL in the address bar. Update the page source or the component generating the HTML so the class tag has method="post" in the aspect. Learn more than about the form method.

   Login pages: Some sites, especially those with user profiles or user login, use URL patterns that include PII as part of the pattern. Replace the PII in the URL with a unique site-specific identifier or a unique user ID (UUID).

   Custom e-mail marketing campaign parameters: Examine the URLs generated by a test e-mail marketing entrada to place email addresses or other PII in URL parameters. Assign each user a unique site-specific identifier or a unique user ID (UUID) and rails the UUID through URL parameters.

   You tin implement a UUID to prevent PII from passing to Google. For example, site.com/my_settings/sample@e-mail.com could be changed to site.com/my_settings/43231, where 43231 is a number that uniquely identifies the account with address sample@email.com.
3. Fill out the response form. Employ the class to indicate that you have taken steps to fix the effect. The course helps Google know where y'all are in the process.

4. Verify the problem is fixed. After y'all respond through the form, Google volition validate that the changes yous made to your site addressed the issue. Within 2 weeks, you'll receive some other notice to ostend that the issue is fixed or let you know if PII is still being shared from URLs associated with your business relationship. If PII is still detected, examine the updated list of URLs that don't comply with the policy to determine the cause of the issue.

   Note that y'all can verify that your changes work on a test site before pushing lawmaking changes to your live site. Tag your test site with tags from the same Google Ads customer ID that you utilize for personalized ad. One time your exam site shows upwardly in the list of URLs where PII was detected, you lot tin brand test changes. If we stop detecting PII from your test site, it will drop off reports. And then you can button changes to your live site.

Remarketing lists and other lists based on remarketing, such as custom combination lists or similar audiences, will exist disabled if they don't comply with this policy. Learn more than almost what happens if yous violate our policies.

Misusing personal information

The following is non allowed:

Using personal data in ways that users accept not consented to

Examples (non-exhaustive): Re-selling users' contact information, using images of users in ads without their consent

Ads that directly address the user using their personal information

Example (non-exhaustive): Ads addressing a user by name, title, or task position

Specific example: "Hullo John Smith - buy flowers here!"

Ads that imply knowledge of a user's personal data

Case (not-exhaustive): Ads that claim to know your financial status or political affiliations

Specific case: "You're cached in debt. Get help today."

European Union user consent

The following is non immune:

Promotions that violate our policy on consent for cookies from EU users

Example (non-exhaustive): Using Google Ads features, such as remarketing or conversion tracking, without obtaining appropriate consent from EU users for using cookies

Unauthorized cookies on Google domains

The following is not immune:

Setting a cookie on a Google domain

Examples (non-exhaustive): Whatever entity other than Google setting a cookie on doubleclick.net or googlesyndication.com, or enabling any other entity to fix such a cookie

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Source: https://support.google.com/adspolicy/answer/6020956?hl=en